adidas AG

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Registration as it was on 20 Dec 2019
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Overview

Lobbying Costs

450,000€

Financial year: Jan 2018 - Dec 2018

Lobbyists (Full time equivalent)

3 Fte (9)

Lobbyists with EP accreditation

1

High-level Commission meetings

2

Lobbying Costs over the years

  • Info

    adidas AG   (adidas)

    EU Transparency Register

    755850612851-57 First registered on 05 Feb 2014

    Goals / Remit

    adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018.

    Founded in Europe as a manufacturer for sport shoes in 1949, adidas is today operating in all regions of the world, whereby Europe remains the global center for research, innovation and marketing and a key market for adidas products.

    For more information visit www.adidas-Group.com

    For many years, adidas has had standards and policies in place that set the framework for our stakeholder interaction. This includes a Code of Conduct for Employees.

    All policies can be accessed at
    www.adidas-group.com/en/sustainability/reporting/policies-and-standards

    Main EU files targeted

    - International trade- and market access policies
    - Consumer and product safety legislation and policies
    - Sustainability, including circular economy, supply chain due diligence, and business and human rights
    - IPR protection, innovation and anti-counterfeiting
    - Customs and global supply chain related issues and initatives
    - Digital Agenda and digital market policies, including e-commerce, data protection and platform regulation
    - Sports policy and health initiatives

    Address

    Head Office
    Adi-Dassler-Strasse 1
    Herzogenaurach 91074
    GERMANY
  • People

    Total lobbyists declared

    9

    Employment timeLobbyists
    75%1
    50%1
    25%7

    Lobbyists (Full time equivalent)

    3

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    1 accreditations were / are live (in bold) for the selected state of 20 Dec 2019

    Name Start date End Date
    Diego ANTONCIC 13 Jan 2024 10 Jan 2025
    Manuel PAUSER 11 Jan 2024 10 Jan 2025
    Mr Diego ANTONCIC 13 Jan 2024 15 Apr 2024
    Mr Manuel PAUSER 11 Jan 2024 15 Apr 2024
    Mr Diego ANTONCIC 27 Sep 2022 27 Sep 2023
    Mr Manuel PAUSER 22 Sep 2022 22 Sep 2023
    Mr Manuel PAUSER 24 Mar 2020 24 Mar 2021
    Mr Manuel PAUSER 30 Mar 2019 24 Mar 2020

    Complementary Information

    None declared

    Person in charge of EU relations

    Mr Manuel Pauser (Sr. Director Global Government Affairs)

    Person with legal responsibility

    Mr Dr. Jan Heinemann (General Counsel)

  • Categories

    Category

    II - In-house lobbyists and trade/business/professional associations

    Subcategory

    Companies & groups

  • Networking

    Affiliation

    FESI - Federation of the European Sporting Goods Industry; (incl. member-federations in EU-countries, e.g. BSI-Germany; Sports and Play-UK)
    WFSGI - World Federation of the Sporting Goods Industry;
    Bitkom -Bundesverband Informationswirtschaft, etc.
    HDS/L Bundesverband der Schuh- und Lederwarenindustrie - Germany;
    SAC - Sustainable Apparel Coalition;
    ICC Germany;
    AFIRM: www.afirm-group.com/

    Member organisations

    None declared

  • Financial Data

    Closed financial year

    Jan 2018 - Dec 2018

    Lobbying costs for closed financial year

    450,000€

    EU grant income for closed financial year

    204,400 € (Source: Sport Infinity;)

    Other financial info

    Funding: adidas is member of a consortium with various universities and other partners in multi-years innovation-research projects (collaborative projects); Funding occurred during 2018 for above mentioned program; adidas AG is registered as Coordinator.

  • EU Structures

    Groups (European Commission)

    none

    Groups (European Parliament)

    None

    Communication activities

    None

    Other activities

    None declared

  • Meetings

    Meetings

    2 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.

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