adidas AG

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Registration as it was on 06 Feb 2018
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Overview

Lobbying Costs

450,000€

Financial year: Jan 2017 - Dec 2017

Lobbyists (Full time equivalent)

3.75 Fte (10)

Lobbyists with EP accreditation

0

High-level Commission meetings

2

Lobbying Costs over the years

  • Info

    adidas AG   (adidas GROUP)

    EU Transparency Register

    755850612851-57 First registered on 05 Feb 2014

    Goals / Remit

    adidas AG, located in Germany near Nuremberg, is a globally leading sports brand, designing, developing, marketing and distributing footwear, apparel, equipment and accessories for sports and fitness activities. Most of the sports-categories are covered by the product-offering. Founded in Europe as manufacturer for sport-shoes the group is now operating in all regions of world, whereby Europe is a major market as well the global center for research, innovation and marketing in addition to global HQ for the group.

    To the adidas-group belong the following major brands/companies as wholly owned subsidiaries:
    eebok – a well-known brand for sports-footwear/Apparel, which is USA-based;
    Runtastic, Austrian company specialized in the digital products (hard-ware, software, Apps ...) for the sports- and fitness-activitites
    For more information, visit: www.adidas-Group.com

    For many years adidas has an internal code of conduct for all employees globally. It defines the standards of conduct we expect our employees to follow, it covers the business-relevant areas, e.g. ethics in work, legal compliance, social and environmental responsibility, competition. This Code of Conduct is enhanced on a regular basis; Compliance with it is monitored. Actual version can be accessed under:
    www.adidas-group.com/en/sustainability/employees/
    rights-and-rules

    Main EU files targeted

    - External Trade- and Market Access-Policies
    - Consumer- and Product-safety legislation and policies,
    - Environment/Sustainability and Corporate Social
    Responsibility
    - IP right, innovation and anti-counterfeit protection
    - Customs- and Global Supply-Chain related issues and initatives
    - Digital Agenda and digital market policies
    - Sports policy especially related to brand-communication to consumers
    - Initiatives to contribute to peoples health by sports-activities

    Address

    Head Office
    Adi-Dassler-Strasse, 1
    Herzogenaurach 91074
    GERMANY
  • People

    Total lobbyists declared

    10

    Employment timeLobbyists
    100%1
    50%2
    25%7

    Lobbyists (Full time equivalent)

    3.75

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    0 accreditations were / are live (in bold) for the selected state of 06 Feb 2018

    Name Start date End Date
    Mr Diego ANTONCIC 13 Jan 2024 10 Jan 2025
    Mr Manuel PAUSER 11 Jan 2024 10 Jan 2025
    Mr Diego ANTONCIC 27 Sep 2022 27 Sep 2023
    Mr Manuel PAUSER 22 Sep 2022 22 Sep 2023
    Mr Manuel PAUSER 24 Mar 2020 24 Mar 2021
    Mr Manuel PAUSER 30 Mar 2019 24 Mar 2020

    Complementary Information

    None declared

    Person in charge of EU relations

    Mr Dr. Karl-Josef Sedlmeyer (VP Global Government Affairs)

    Person with legal responsibility

    Mr Frank Dassler (General Counsel)

  • Categories

    Category

    II - In-house lobbyists and trade/business/professional associations

    Subcategory

    Companies & groups

  • Networking

    Affiliation

    FESI - Federation of the European Sporting Goods Industry; (incl. member-federations in EU-countries, e.g. BSI-Germany; FIFAS- France)
    WFSGI - World Federation of the Sporting Goods Industry;
    amfori Brussels (formerly FTA - Foreign Trade Association Brussels);
    HDS/L Bundesverband der Schuh- und Lederwarenindustrie - Germany;
    SAC - Sustainable Apparel Coalition;
    ICC Germany;
    AFIRM: www.afirm-group.com/

    Member organisations

    None declared

  • Financial Data

    Closed financial year

    Jan 2017 - Dec 2017

    Lobbying costs for closed financial year

    450,000€

    Other financial info

    Funding: adidas is member of consortiums with various universities and other partners in multi-years innovation-research projects (collaborative projects); Funding occurred during 2017.

  • EU Structures

    Groups (European Commission)

    none

    Groups (European Parliament)

    None

    Communication activities

    None

    Other activities

    External Trade- and Market Access Policies;
    IP-right, Innovation and Anti-counterfeit Policies;
    Sports Policy and Impact of Sports to Public Health;
    Product-safety and Consumer-protection Policy;
    Sustainability in Products and Trade
    Environment and Corporate Social Responsibility;
    Customs-regulatory Policy and global supply-chain Issues;
    Public funding for Advanced Research Initiatives;
    Sports and related Industries as important sector for growth and employment in the European Union.

  • Meetings

    Meetings

    2 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.

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