Coalition for Digital Ads of SMEs

*THE AD-HOC COALITON FOR DIGITAL ADS FOR SMEs was active from Nov 2021 to Jun 2022*

The Coalition for Digital Ads of SMEs is deeply concerned by proposals to initiate restrictions on personalised marketing across the EU and the impact a ban could have on SMEs.

The coalition has been established by likeminded SME Connect members and partners and represents their shared position on this crucial topic.

The main task of the CDA are as follows:
a) to increase public awareness on this topic and the
position of the initiators
b) to motivate SME associations to get involved and become active
c) to inform each other about activities and to invite each other to do so
d) to discuss the technical and economic consequences of the legislation

https://www.smeconnect.eu/cda/disclaimer/

- Digital Services Act 2020/0361(COD)

-> 4 core statements of the CDA:
a) Reject unclear rules for personalised online
advertising
b) Keep the online experience functional while making opting out easy
c) Boost transparency and trust across the digital ads ecosystem
d) Engage with SMEs to develop workable online regulation that won’t cost jobs.

https://www.smeconnect.eu/cda/

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No lobbyists with EP accreditations

SME Connect is administratively supporting the Coalition. The Coalition doesn't have staff itself.

Data not provided by Register Secretariat due to GDPR

Data not provided by Register Secretariat due to GDPR

Other organisations, public or mixed entities