Mars Incorporated

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Registration as it was on 21 Jan 2020
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Overview

Lobbying Costs

450,000€

Financial year: Jan 2018 - Dec 2018

Lobbyists (Full time equivalent)

2.5 Fte (4)

Lobbyists with EP accreditation

6

High-level Commission meetings

13

Lobbying Costs over the years

  • Info

    Mars Incorporated   (Mars)

    EU Transparency Register

    99937329074-65 First registered on 02 Jul 2012

    Goals / Remit

    Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $35 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 100,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

    Main EU files targeted

    Circular Economy; Food safety (contaminant additives); Unfair trading practices; Brexit; Corporate taxation; Nutrition labelling; International trade; EU Joint action on Childhood obesity; Dual quality; Consumer protection; New technologies in food; Pet food related legislation

    Address

    Head Office
    Elm Street, 6885
    McLean 22101-3810
    UNITED STATES
    EU Office
    Kleine Kloosterstraat 6
    Sint-Stevens Woluwe
    Brussels 1932
    BELGIUM
  • People

    Total lobbyists declared

    4

    Employment timeLobbyists
    75%3
    25%1

    Lobbyists (Full time equivalent)

    2.5

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    6 accreditations were / are live (in bold) for the selected state of 21 Jan 2020

    Name Start date End Date
    Mr Stephen HOGAN 27 Mar 2024 02 Oct 2024
    Mr ROLAND MOORE 30 Jan 2024 29 Jan 2025
    Ms Caroline PLOUX 23 Nov 2023 21 Nov 2024
    Mr ROLAND MOORE 02 Feb 2023 30 Jan 2024
    Ms Caroline PLOUX 01 Dec 2022 23 Nov 2023
    Mr David Coleman 01 Dec 2022 26 Nov 2023
    Mr David Coleman 06 Nov 2021 05 Nov 2022
    Mr Florian WASTL 04 Nov 2021 04 Nov 2022
    Mr David Coleman 29 Feb 2020 27 Feb 2021
    Mr Florian WASTL 29 Feb 2020 27 Feb 2021
    Ms Eline BIJVELD 29 Feb 2020 27 Feb 2021
    Mr Alex ASSANVO 10 Jan 2020 09 Jan 2021
    Ms Eline BIJVELD 15 Mar 2019 29 Feb 2020
    Mr David Coleman 05 Mar 2019 29 Feb 2020
    Mr Juan Manuel Banez Romero 05 Mar 2019 23 Jan 2020
    Mr Florian WASTL 05 Mar 2019 29 Feb 2020
    Ms Sylvie CHARTRON 27 Feb 2019 23 Jan 2020
    Mr Florian WASTL 16 Mar 2018 05 Mar 2019
    Mr David Coleman 15 Mar 2018 05 Mar 2019
    Mr Juan Manuel Banez Romero 15 Mar 2018 05 Mar 2019
    Ms Sylvie CHARTRON 27 Feb 2018 27 Feb 2019
    Mr David Coleman 20 Mar 2017 04 Mar 2018
    Mr Juan Manuel Banez Romero 20 Mar 2017 04 Mar 2018
    Ms Sylvie CHARTRON 28 Feb 2017 25 Feb 2018
    Ms Sylvie CHARTRON 22 Mar 2016 28 Feb 2017
    Mr David Coleman 30 Mar 2016 18 Mar 2017
    Mr Serge Thines 30 Mar 2016 18 Mar 2017
    Mr Juan Manuel Banez Romero 30 Mar 2016 18 Mar 2017
    Ms CHARTRON sylvie 22 Mar 2016 05 Apr 2016

    Complementary Information

    Four full-time employees operating in the Mars "EU Public Affairs Brussels Office" and directly involved in the activities described under heading 9. In addition, other persons belonging to Mars in various EU member states may be involved in the same activities, depending on the issue under discussion.

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories

    Category

    II - In-house lobbyists and trade/business/professional associations

    Subcategory

    Companies & groups

  • Networking

    Affiliation

    AIM
    AmCham EU
    CAOBISCO
    CIUS
    EF&DC
    EUPledge
    EUROPEN
    EVA
    FEDIAF
    FERM
    FoodDrinkEurope
    World Federation of Advertisers (WFA)
    EUFIC
    Consumer Good Forum

    Member organisations

    None declared

  • Financial Data

    Closed financial year

    Jan 2018 - Dec 2018

    Lobbying costs for closed financial year

    450,000€

    EU grant income for closed financial year

    178,000 € (Source: Project DRY Efficiency)

    Other financial info




  • EU Structures

    Groups (European Commission)

    none

    Groups (European Parliament)

    None

    Communication activities

    None

    Other activities

    The main EU initiatives that Mars follows and engages in is EU food law, environment (e.g. sustainable production and consumption), agriculture (e.g. CAP), development and trade

  • Meetings

    Meetings

    13 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.

    • Date 11 Sep 2023 Location Online meeting
      Subject EU Sanctions
      Cabinet Cabinet of Commissioner Mairead Mcguinness
      Portfolio Financial services, financial stability and Capital Markets Union
      Attending
      • Katherine Power (Cabinet member)
    • Date 11 Oct 2018 Location Brussels
      Subject Future of Europe, Circular Economy.
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Jyrki Katainen (Vice-President)
    • Date 11 Oct 2018 Location Berlaymont
      Subject Sustainable Development Goals
      DG Inspire, Debate, Engage and Accelerate Action
      Attending
      • Ann Mettler (Director-General)
    • Date 10 Oct 2018 Location Brussels
      Subject Research in Food and Nutrition
      Cabinet Cabinet of Commissioner Carlos Moedas
      Portfolio Research, Science and Innovation
      Attending
      • Carlos Moedas (Commissioner)
      • Robert Schröder (Cabinet member)
    • Date 10 Oct 2018 Location Brussels
      Subject Agri matters
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      Attending
      • Phil Hogan (Commissioner)
    • Date 10 Oct 2018 Location Brussels, BERL
      Subject discussion on sustainability and plastics
      Cabinet Cabinet of First Vice-President Frans Timmermans
      Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights
      Attending
      • Helena Braun (Cabinet member)
    • Date 10 Oct 2018 Location Brussels
      Subject Exchange of views on current EU priorities on climate action and sustainability
      DG Climate Action
      Attending
      • Mauro Raffaele Petriccione (Director-General)
    • Date 12 May 2017 Location Brussels
      Subject Evolved pan-European nutrition labelling scheme
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Nathalie Chaze (Cabinet member)
      • Vytenis Andriukaitis (Commissioner)
      Other Lobbyists
    • Date 21 Mar 2017 Location Brussels
      Subject The benefits of pet ownership for healthy active aging
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Marco Valletta (Cabinet member)
    • Date 12 Oct 2016 Location Brussels
      Subject Animal health, Animal welfare, socio-economic benefits of pet ownership
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Marco Valletta (Cabinet member)
    • Date 12 Oct 2016 Location Brussels
      Subject strategy for plastics
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Grzegorz Radziejewski (Cabinet member)
      Other Lobbyists
    • Date 25 Feb 2016 Location Brussels
      Subject Circular Economy; the industry’s contribution to Growth, Jobs and Competitiveness in Europe
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Jyrki Katainen (Vice-President)
      • Grzegorz Radziejewski (Cabinet member)
    • Date 10 Sep 2015 Location Brussels
      Subject Circular Economy
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Heidi Jern (Cabinet member)
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