Overview
Lobbying Costs
800,000€ - 899,999€
Financial year: Jan 2021 - Dec 2021
Lobbyists (Full time equivalent)
2.25 Fte (3)
Lobbyists with EP accreditation
2
High-level Commission meetings
13
Lobbying Costs over the years
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Info
Mars Incorporated (Mars)
EU Transparency Register
99937329074-65 First registered on 02 Jul 2012
Goals / Remit
For more than a century, Mars, Incorporated, has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and pet care products and services, we employ 140,000 dedicated Associates who are all moving in the same direction: forward. With $45 billion in annual sales, we produce some of the world's best-loved brands, including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.Main EU files targeted
Circular Economy; Food safety (contaminant additives); Unfair trading practices; Brexit; Corporate taxation; Nutrition labelling; International trade; Health and Nutrition; Dual quality; Consumer protection; New technologies in food; Pet food related legislation; Sustainable food systems; Supply chain transparency; Corporate Governance
Address
Head Office
Elm Street, 6885
McLean 22101-3810
UNITED STATESEU Office
Kleine Kloosterstraat 8
Sint Stevens Woluwe 1932
BELGIUMWebsite
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People
Total lobbyists declared
3
Employment time Lobbyists 75% 3 Lobbyists (Full time equivalent)
2.25
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
2 accreditations were / are live (in bold) for the selected state of 24 Jan 2023
Name Start date End Date Stephen HOGAN 27 Mar 2024 02 Oct 2024 Caroline PLOUX 23 Nov 2023 21 Nov 2024 Roland MOORE 30 Jan 2024 29 Jan 2025 Mr Stephen HOGAN 27 Mar 2024 15 Apr 2024 Mr ROLAND MOORE 30 Jan 2024 15 Apr 2024 Ms Caroline PLOUX 23 Nov 2023 15 Apr 2024 Mr ROLAND MOORE 02 Feb 2023 30 Jan 2024 Ms Caroline PLOUX 01 Dec 2022 23 Nov 2023 Mr David Coleman 01 Dec 2022 26 Nov 2023 Mr David Coleman 06 Nov 2021 05 Nov 2022 Mr Florian WASTL 04 Nov 2021 04 Nov 2022 Mr David Coleman 29 Feb 2020 27 Feb 2021 Mr Florian WASTL 29 Feb 2020 27 Feb 2021 Ms Eline BIJVELD 29 Feb 2020 27 Feb 2021 Mr Alex ASSANVO 10 Jan 2020 09 Jan 2021 Ms Eline BIJVELD 15 Mar 2019 29 Feb 2020 Mr David Coleman 05 Mar 2019 29 Feb 2020 Mr Juan Manuel Banez Romero 05 Mar 2019 23 Jan 2020 Mr Florian WASTL 05 Mar 2019 29 Feb 2020 Ms Sylvie CHARTRON 27 Feb 2019 23 Jan 2020 Mr Florian WASTL 16 Mar 2018 05 Mar 2019 Mr David Coleman 15 Mar 2018 05 Mar 2019 Mr Juan Manuel Banez Romero 15 Mar 2018 05 Mar 2019 Ms Sylvie CHARTRON 27 Feb 2018 27 Feb 2019 Mr David Coleman 20 Mar 2017 04 Mar 2018 Mr Juan Manuel Banez Romero 20 Mar 2017 04 Mar 2018 Ms Sylvie CHARTRON 28 Feb 2017 25 Feb 2018 Ms Sylvie CHARTRON 22 Mar 2016 28 Feb 2017 Mr David Coleman 30 Mar 2016 18 Mar 2017 Mr Serge Thines 30 Mar 2016 18 Mar 2017 Mr Juan Manuel Banez Romero 30 Mar 2016 18 Mar 2017 Ms CHARTRON sylvie 22 Mar 2016 05 Apr 2016 Complementary Information
Three Mars associates operating in the Mars "EU Public Affairs Brussels Office" and directly involved in the activities described under heading 9. In addition, other persons belonging to Mars in various EU member states may be involved in the same activities at local level, depending on the issue under discussion.
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Companies & groups
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Networking
Affiliation
AIM
AmCham EU
CAOBISCO
CIUS
EF&DC
EUPledge
EUROPEN
FEDIAF
FERM
FoodDrinkEurope
World Federation of Advertisers (WFA)
EUFIC
International Sweeteners Association
European Food Forum (EFF)Member organisations
n/a
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2021 - Dec 2021
Lobbying costs for closed financial year
800,000€ - 899,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount landmark public affairs 400,000€ - 499,999€ fipra 0€ - 10,000€ squire patton boggs 50,000€ - 99,999€ Intermediaries for current year
Name landmark public affairs squire patton boggs fipra Closed year Costs
800,000€ - 899,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
Communication activities
Twitter feed: @Mars_EUaffairs , @MarsGlobal
Website: www.mars.com
https://www.mars.com/about/policies-and-practicesOther activities
The main EU initiatives that Mars follows and engages in is EU food law, environment (e.g. sustainable production and consumption), agriculture (e.g. CAP), development and trade
Meetings
Meetings
13 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 11 Sep 2023 Location Online meeting Subject EU Sanctions Cabinet Cabinet of Commissioner Mairead Mcguinness Portfolio Financial services, financial stability and Capital Markets Union Attending - Katherine Power (Cabinet member)
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Date 11 Oct 2018 Location Brussels Subject Future of Europe, Circular Economy. Cabinet Cabinet of Vice-President Jyrki Katainen Portfolio Jobs, Growth, Investment and Competitiveness Attending - Jyrki Katainen (Vice-President)
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Date 11 Oct 2018 Location Berlaymont Subject Sustainable Development Goals DG Inspire, Debate, Engage and Accelerate Action Attending - Ann Mettler (Director-General)
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Date 10 Oct 2018 Location Brussels Subject Research in Food and Nutrition Cabinet Cabinet of Commissioner Carlos Moedas Portfolio Research, Science and Innovation Attending - Robert Schröder (Cabinet member)
- Carlos Moedas (Commissioner)
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Date 10 Oct 2018 Location Brussels Subject Agri matters Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Phil Hogan (Commissioner)
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Date 10 Oct 2018 Location Brussels, BERL Subject discussion on sustainability and plastics Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Helena Braun (Cabinet member)
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Date 10 Oct 2018 Location Brussels Subject Exchange of views on current EU priorities on climate action and sustainability DG Climate Action Attending - Mauro Raffaele Petriccione (Director-General)
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Date 12 May 2017 Location Brussels Subject Evolved pan-European nutrition labelling scheme Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Vytenis Andriukaitis (Commissioner)
- Nathalie Chaze (Cabinet member)
Other Lobbyists -
Date 21 Mar 2017 Location Brussels Subject The benefits of pet ownership for healthy active aging Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Marco Valletta (Cabinet member)
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Date 12 Oct 2016 Location Brussels Subject Animal health, Animal welfare, socio-economic benefits of pet ownership Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Marco Valletta (Cabinet member)
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Date 12 Oct 2016 Location Brussels Subject strategy for plastics Cabinet Cabinet of Vice-President Jyrki Katainen Portfolio Jobs, Growth, Investment and Competitiveness Attending - Grzegorz Radziejewski (Cabinet member)
Other Lobbyists -
Date 25 Feb 2016 Location Brussels Subject Circular Economy; the industry’s contribution to Growth, Jobs and Competitiveness in Europe Cabinet Cabinet of Vice-President Jyrki Katainen Portfolio Jobs, Growth, Investment and Competitiveness Attending - Grzegorz Radziejewski (Cabinet member)
- Jyrki Katainen (Vice-President)
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Date 10 Sep 2015 Location Brussels Subject Circular Economy Cabinet Cabinet of Vice-President Jyrki Katainen Portfolio Jobs, Growth, Investment and Competitiveness Attending - Heidi Jern (Cabinet member)