Overview
Lobbying Costs
50,000€ - 99,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
0.5 Fte (2)
Lobbyists with EP accreditation
0
High-level Commission meetings
8
Lobbying Costs over the years
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Info
Zentralverband der deutschen Werbewirtschaft ZAW e.V. (ZAW)
EU Transparency Register
12238962750-40 First registered on 10 Dec 2009
Goals / Remit
Der Zentralverband der deutschen Werbewirtschaft (ZAW) ist die Dachorganisation des Wirtschaftszweigs und die gesamthafte Interessenvertretung der Unternehmen der Werbewirtschaft in Deutschland. Mitglieder sind 41 Verbände der werbenden Unternehmen, der Medien, Werbeagenturen, Werbeberufe sowie der Markt- und Sozialforschung. Die einzelnen Mitgliedsorganisationen sind auf der Webseite aufgeführt (https://zaw.de/der-zaw/mitgliedsorganisationen/)
Der ZAW repräsentiert Investitionen in kommerzielle Kommunikation von rund 45 Mrd. Euro. Zur Dachorganisation gehören auch der Deutsche Werberat (http://www.werberat.de) und der Deutsche Datenschutzrat Online-Werbung (http://www.ddow.de).
Der ZAW vertritt alle Bereiche der Werbebranche bei den grundsätzlichen wirtschaftlichen, rechtspolitischen und gesellschaftlichen Positionen nach außen.Main EU files targeted
Antidiskriminierungsrichtlinie
Digital Markets Act
Digital Service Act
Europe beats Cancer
Green Deal
AVMD-Richtlinie
Digital Fairness Act
AI ActAddress
Head Office
Am Weidendamm, 1A
Berlin 10117
GERMANYEU Office
Am Weidendamm, 1A
Berlin 10117
GERMANYWebsite
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People
Total lobbyists declared
2
Employment time Lobbyists 25% 2 Lobbyists (Full time equivalent)
0.5
Lobbyists with EP accreditation
No lobbyists with EP accreditations
Complementary Information
None declared
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Trade and business associations
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Networking
Affiliation
Der vom ZAW getragene Deutsche Werberat ist Mitglied der European Advertising Standards Alliance, dem europäischen Dachverband der nationalen Selbstregulierungsinstitutionen (http://www.easa-alliance.org).
Zudem ist der ZAW Mitglied der Advertising Information Group (AIG). Die AIG repräsentiert mehr als 50% des europäischen Werbeinvestitionsvolumens (https://www.aig-europe.eu/).Member organisations
None declared
-
Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
50,000€ - 99,999€
Major contributions in closed year
None declared
Intermediaries for closed year
None declaredIntermediaries for current year
None declaredClosed year Costs
50,000€ - 99,999€
Other financial info
None declared
-
EU Structures
Groups (European Commission)
None declared
Groups (European Parliament)
N/A
Communication activities
None declared
Other activities
None declared
Meetings
Meetings
8 meetings found. Download meetings
The list below covers meetings with Commissioners/Cabinet members/Directors-general (high-level) Commission meetings published December 2014 to December 2024, and the meetings of Commissioners/Cabinet members/Directors-general and officials holding "management functions" in the Commission published since 1 January 2025. Other lobby meetings with lower-level staff may well have taken place, but the Commission doesn't proactively publish information about these meetings. All information below comes from the Commission and not from the registrant.
1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.
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Date 16 Jan 2025 Location Brussels Subject Online advertising at the crossroads of statutory and de-facto gatekeeper regulation DG Communications Networks, Content and Technology Attending - Christian D'Cunha (Head of Unit)
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Date 16 Jan 2025 Location Brussels, Belgium Subject Working Lunch: Online Advertising at the Crossroads of Statutory and De-Facto Gatekeeper Regulation DG Competition Attending - Michael Koenig (Head of Unit)
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Date 06 Sep 2022 Location videoconference Subject meeting with the Green Digital Coalition - Main topic : state of play on sustainable digitalization Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Thierry Breton (Commissioner)
Other Lobbyists - Accenture PLC
- Uber
- Hewlett Packard Enterprise
- Cisco Systems Inc.
- OVH Groupe
- The Shift Project
- Telekom Austria AG
- Telia Company AB
- Schneider Electric
- Liberty Global Corporate B.V.
- Nokia
- Proximus
- TDC NET A/S
- IBM Corporation
- Capgemini Invent - the Netherlands
- Atos SE (France)
- Telefonica, S.A.
- Orange
- Microsoft Corporation
- SOPRA STERIA GROUP
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Date 06 Sep 2022 Location videoconference Subject Will follow Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Thierry Breton (Commissioner)
Other Lobbyists - Telia Company AB
- Microsoft Corporation
- SOPRA STERIA GROUP
- Hewlett Packard Enterprise
- Schneider Electric
- Orange
- Nokia
- Liberty Global Corporate B.V.
- TDC NET A/S
- Uber
- Capgemini Invent - the Netherlands
- Telefonica, S.A.
- Atos SE (France)
- IBM Corporation
- Telekom Austria AG
- Shift Project Limited
- Proximus
- Accenture PLC
- OVH Groupe
- Cisco Systems Inc.
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Date 02 Mar 2017 Location Brussels Subject Discussion on the Regulation on Privacy and Electronic Communications Cabinet Cabinet of Vice-President Andrus Ansip Portfolio Digital Single Market Attending - Laure Chapuis-Kombos (Cabinet member)