Anheuser-Busch InBev nv/sa

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Registration as it was on 02 Nov 2023
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Lobbying Costs

300,000€ - 399,999€

Financial year: Jan 2022 - Dec 2022

Lobbyists (Full time equivalent)

1.75 Fte (4)

Lobbyists with EP accreditation


High-level Commission meetings


Lobbying Costs over the years

  • Info

    Anheuser-Busch InBev nv/sa   (ABI)

    EU Transparency Register

    161157710612-65 First registered on 08 Feb 2013

    Goals / Remit

    Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium. As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Jupiler®. Our brewing heritage dates back more than 600 years. Geographically diversified, we leverage the collective strengths of approximately 167,000 colleagues based in nearly 50 countries worldwide. For 2022, AB InBev’s reported revenue was 57.8 billion USD (excluding JVs and associates).

    Main EU files targeted

    1) Alcohol policy
    2) Health policy
    3) Environmental policy
    4) Food policy
    5) Audiovisual media & digital policy
    6) Competition law & policy
    7) Better Regulation
    8) Tax policy
    9) Trade policy
    10) Internal market
    11) Consumer policy
    12) Corporate governance policy


    Head Office
    Brouwerijplein, 1
    Leuven 3000
    EU Office
    Brouwerijplein, 1
    Leuven 3000


  • People

    Total lobbyists declared


    Employment timeLobbyists

    Lobbyists (Full time equivalent)


    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    3 accreditations were / are live (in bold) for the selected state of 26 Feb 2024

    Name Start date End Date
    Mr Giovanni Guido ROSSI 07 Dec 2023 06 Dec 2024
    Mr Kristof GEUTJENS 21 Nov 2023 01 Nov 2024
    Ms Adeline BRUYERE 18 Nov 2023 15 Nov 2024
    Mr Tim MOERMAN 25 Feb 2020 25 Feb 2021
    Ms Fleur POETS 25 Feb 2020 25 Feb 2021
    Mr Juha Pekka NURVALA 22 Feb 2020 20 Feb 2021

    Complementary Information

    The roles that liaise with the EU authorities are:
    1) Vice President Legal & Corporate Affairs Europe
    2) Director of Corporate Affairs Europe
    3) Public Affairs Manager Europe
    4) Corporate Affairs Manager Europe

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories


    Companies & groups

  • Networking


    - Brewers of Europe
    - the World Federation of Advertisers (WFA)
    - European Brands Association (AIM)
    - FoodDrinkEurope (FDE)
    - European Business Summit (EBS)

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2022 - Dec 2022

    Lobbying costs for closed financial year

    300,000€ - 399,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    fleishmann hillard 100,000€ - 199,999€

    Intermediaries for current year

    fleishmann hillard

    Closed year Costs

    300,000€ - 399,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)


    Groups (European Parliament)


    Communication activities

    * EU website and blog
    * EU Twitter handle @ABInBev_EU
    * Signatory of the Responsible Marketing Pact (World Federation of Advertisers)
    * Signatory of the European Beer Pledge (Brewers of Europe)
    * Company commitments to the European Alcohol & Health Forum (intermediary & final reports, audited by PWC)
    * Voluntary commitment to apply ingredients & nutrition information to our products (Brewers of Europe)

    Other activities

    None declared

  • Meetings


    17 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: All information below comes from European Commission web pages.

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