Mattel, Inc.

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Registration as it was on 15 Nov 2023
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The following entries are flagged as duplicates of this organisation: 455227615437-58


Lobbying Costs

200,000€ - 299,999€

Financial year: Jan 2022 - Dec 2022

Lobbyists (Full time equivalent)

0.7 Fte (3)

Lobbyists with EP accreditation


High-level Commission meetings


Lobbying Costs over the years

  • Info

    Mattel, Inc.

    EU Transparency Register

    546671448322-65 First registered on 08 Dec 2022

    Goals / Remit

    Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Our brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies.
    Our purpose is to empower the next generation to explore the wonder of childhood and reach their full potential.
    Our mission is to create innovative products and experiences that inspire, entertain and develop children through play.

    Main EU files targeted

    -Toy Safety Regulation and safety-related legislation such as GPSR, REACH, CLP, RoHS, Rapex, Market Surveillance
    -Digital Services Act, comprising IPR & Digital platforms
    -EU Green Deal-related proposals, incl. Packaging and Packaging Waste Regulation, Waste Framework Directive, Green Claims, Eco-design, Right to Repair,
    -Batteries legislation
    -CSR Directive
    -AI Regulation, Virtual Worlds
    -EU Corporate Due Dilligence legislation
    -EU Gender Equality Strategy
    -EU sanctions and trade agreements with third countries
    -EU support to market access in third countries imposing non-tariff barriers to trade


    Head Office
    333 Continental Boulevard
    El Segundo, CA 90245
    EU Office
    De Kleetlaan 4
    Machelen 1831


  • People

    Total lobbyists declared


    Employment timeLobbyists

    Lobbyists (Full time equivalent)


    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    1 accreditations were / are live (in bold) for the selected state of 14 Apr 2024

    Name Start date End Date
    Albert VALLEJO 12 Aug 2023 09 Aug 2024
    Mr Albert Vallejo 12 Aug 2023 02 Apr 2024

    Complementary Information

    Employed, including Government Affairs and Quality department assessing EU legislative proposals.

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories


    Companies & groups

  • Networking


    Toy Industries of Europe (TIE)
    Amcham EU
    World Federation of Advertisers (WFA)
    Together Against Counterfeiting (TAC) Alliance

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2022 - Dec 2022

    Lobbying costs for closed financial year

    200,000€ - 299,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    None declared

    Intermediaries for current year

    None declared

    Closed year Costs

    200,000€ - 299,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)


    Groups (European Parliament)


    Communication activities


    Other activities

    None declared

  • Meetings


    None declared

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