Growing Media Europe

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Registration as it was on 28 Mar 2024
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Lobbying Costs

400,000€ - 499,999€

Financial year: Jan 2022 - Dec 2022

Lobbyists (Full time equivalent)

3.85 Fte (10)

Lobbyists with EP accreditation


High-level Commission meetings


Lobbying Costs over the years

  • Info

    Growing Media Europe   (GME)

    EU Transparency Register

    01873234294-62 First registered on 05 Oct 2010

    Goals / Remit

    Growing Media Europe AISBL is an international non-profit organisation representing the producers of growing media and soil improvers at European level.

    Our main objective is to promote optimum legislation for the manufacturing as well as the free trade of growing media and soil improver within Europe. Coordinating our work with the member companies and associate members all over Europe, we aim to ensure a single voice for the industry. We provide scientific information as well as technical expertise on the use of growing media products and act as focal point for political decision makers and stakeholders inside and outside the European Institutions.

    Growing Media Europe is committed to the highest environmental standards, to the sustainable use of natural resources and to contributing to the competitiveness of the European horticultural sector by providing high quality growing media products.

    Main EU files targeted

    Organic Farming
    Soil Health
    Plant Health
    CE-marked Fertilising Product Regulation
    Circular Economy
    Common Agricultural Policy
    Food Security
    Food Safety
    Food Waste
    Climate law, climate policy
    Carbon farming
    Protected cropping
    Farm to Fork Strategy
    Biodiversity Strategy
    Forest Strategy
    Life Cycle Assessment, PEFCR
    Plastic Strategy, SUP, Mircoplastic
    Mental health
    EU Taxonomy
    Nature Restoration Targets
    Urban greening
    Urban farming
    Vertical farming
    Greenhouse growing, CEA (Controlled Environment Agriculture)


    Head Office
    Rue Belliard
    Brussels 1040
    EU Office
    Rue Belliard
    Brussels 1040


  • People

    Total lobbyists declared


    Employment timeLobbyists

    Lobbyists (Full time equivalent)


    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    2 accreditations were / are live (in bold) for the selected state of 14 Apr 2024

    Name Start date End Date
    Geoffrey BENNETT 14 Nov 2023 13 Nov 2024
    Cecilia Luetgebrune 14 Nov 2023 13 Nov 2024
    Mr Geoffrey BENNETT 14 Nov 2023 02 Apr 2024
    Ms Cecilia Luetgebrune 14 Nov 2023 02 Apr 2024
    Mr Geoffrey BENNETT 17 Nov 2022 14 Nov 2023
    Ms Cecilia Luetgebrune 09 Nov 2022 09 Nov 2023
    Ms Cecilia Luetgebrune 28 Oct 2021 28 Oct 2022
    Ms Cecilia Luetgebrune 01 May 2019 01 May 2020
    Mr Ignacio Gentiluomo 13 Feb 2018 14 Feb 2019
    Ms Cecilia Luetgebrune 15 Jan 2018 22 Dec 2018
    Ms Cecilia Luetgebrune 15 Nov 2016 12 Nov 2017

    Complementary Information

    Growing Media Europe AISBL has three employees (one full time Secretary General, one full time Public Affairs Advisor and since March 2023 one full-time Science Coordinator). Our 5 Board Members are working for the association (not remunerated) on an honorary basis for maybe 10% of their working time. Since June 2019 and September 2020, we also work with two external consultants (self-employed), who work a few hours per month for GME (indicated above by ticking the 25% and again the 10% box).

    As we have internal working groups within the association, some representatives of our members are involved in the activities described under heading 9. However, this would be less than 10% of their working time (as they have all other full time jobs at our member companies or member associations).

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories


    Non-governmental organisations, platforms and networks and similar

  • Networking


    GME has joined the Farm Tech Society as a "Scientific Member".

    GME has joined the International Peatland Societey (IPS).

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2022 - Dec 2022

    Lobbying costs for closed financial year

    400,000€ - 499,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    rud pedersen public affairs brussels 50,000€ - 99,999€
    blonk consultants 50,000€ - 99,999€

    Intermediaries for current year

    blonk consultants
    rud pedersen public affairs brussels

    Closed year Costs

    400,000€ - 499,999€

    Other financial info

    GME has for the first time been inserted as a partner in different grant proposals (in September 2023) and for the first time submitted applications to different calls under the HORIZON Europe grant (deadline was 20 September 2023). However, as we do not yet have information on acceptance, we have not included the expected costs in the annual update finalised on 21 September 2023. We will update the information accordingly in due time.

  • EU Structures

    Groups (European Commission)

    Expert Group EU Fertilisers Market Observatory#E03899# #Observer #C#Industry#Commission expert group on Fertilising Products #E01320# #Observer #C#Industry

    Groups (European Parliament)


    Communication activities

    - Events in the European Parliament (conferences, receptions, exhibitions)
    - Parliamentary Evenings/Lunch events/Breakfast events
    - Field trips for site visits
    - Public affairs webinars
    - Personal meetings with MEPs, assistants and other EP staff as well as with representatives of the European Commission and Council, including Permanent Representations of the Member States
    - Publications: Position papers/resolutions, Joint Statements, handouts, letters, press releases, website, presentations,
    LinkedIn posts, job offers, flyers, posters
    - Presentations at events of members or related stakeholders
    - Annual Reports

    Other activities

    Internal projects:

    - Developing a Code of Practice for sustainability for GM products
    - Applying for a revision of the EU Ecolabel criteria for growing media and soil improver
    - Data gathering on the socio-economic impact of the growing media sector in Europe (data on components, data on types of usage of growing media etc)
    - Study on Life Cycle Assessment, developing a PEFCR guideline for growing media and an LCA tool

  • Meetings


    2 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: All information below comes from European Commission web pages.

    • Date 28 Apr 2021 Location video phone call
      Subject Raw materials and sustainable food production.
      Cabinet Cabinet of Commissioner Janusz Wojciechowski
      Portfolio Agriculture
      • Jorge Pinto Antunes (Cabinet member)
    • Date 26 Jun 2015 Location Brussels
      Subject single market harmonisation in view of the importance of horticulture
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      • Peter Power (Cabinet member)
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