Heineken N.V.

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Registration as it was on 16 Mar 2025
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Overview

Lobbying Costs

200,000€ - 299,999€

Financial year: Jan 2024 - Dec 2024

Lobbyists (Full time equivalent)

1.25 Fte (2)

Lobbyists with EP accreditation

1

High-level Commission meetings

22

Lobbying Costs over the years

  • Info

    Heineken N.V.

    EU Transparency Register

    827688315793-86 First registered on 30 Jan 2015

    Goals / Remit

    HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere.

    The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company is present in over 70 countries and operates more than 165 breweries.

    HEINEKEN is Europe's largest brewer and the world's second largest by consolidated volume.

    HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000.

    Main EU files targeted

    Engagement with EU institutions for all legislation relevant to Heineken including:
    - Environment (decarbonization, Waste Framework Directive, Packaging and Packaging Waste Regulation, Circular Economy Act, Water Resilience Directive)
    - Health and Nutrition (Food Information to Consumers Regulation, Beating Cancer Plan)
    - Agriculture and Food (Vision for Agriculture and Food)
    - Taxation (Excise Structures Directive)
    - Corporate Governance (CSRD, CSDDD, Simplification Omnibuses)
    - Trade (tariffs, Unfair Trading Practices Directive, Geo-Blocking Regulation)

    Address

    Head Office
    21 Tweede Weteringplantsoen
    Amsterdam 1017 ZD
    NETHERLANDS
    EU Office
    21 Tweede Weteringplantsoen
    Amsterdam 1017 ZD
    NETHERLANDS

    Website

    http://www.theheinekencompany.com

  • People

    Total lobbyists declared

    2

    Employment timeLobbyists
    100%1
    25%1

    Lobbyists (Full time equivalent)

    1.25

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    1 accreditations were / are live (in bold) for the selected state of 23 Mar 2025

    Name Start date End Date
    Johan van Bochove 17 May 2024 17 May 2026
    Hoba Gull 09 Apr 2024 01 Mar 2025
    Ms Sarah LEE 13 Jul 2023 16 Mar 2024
    Ms Sarah LEE 18 Sep 2019 18 Sep 2020
    Ms Sarah Boselli 28 Jun 2018 28 Jun 2019
    Mr Jorge PARADELA GUTIERREZ 16 Mar 2018 15 Mar 2019
    Janusz LINKOWSKI 27 Oct 2017 24 May 2018
    Ms Sarah Boselli 25 Apr 2017 19 Apr 2018
    Ms Alexandra Sindahera 19 Jul 2016 21 Mar 2017
    Ms Laura Somerhausen 29 Apr 2016 21 Mar 2017
    Ms Sarah Boselli 29 Apr 2016 04 Apr 2017
    Ms Laura Somerhausen 25 Mar 2015 23 Mar 2016
    Ms Sarah Boselli 25 Mar 2015 23 Mar 2016

    Complementary Information

    Of the 200% time the two employees in HEINEKEN's EU office have available, a large part is spend indirectly on engagement with wider platforms such as trade associations (see section 12).

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories

    Category

    Companies & groups

  • Networking

    Affiliation

    EU:
    • Brewers of Europe (htpps://brewersoeurope.eu)
    • AIM - European Brands Association (htpps;//aim.be)
    • WFA - World Federation of Advertisers (htpps://wfanet.org)
    • EUROPEN, European Organization for Packaging and Environment (htpps://europen-packaging.eu)
    • ERT - European Round Table for Industry (htpps://ert.eu)
    • EFF - European Food Forum (htpps://europeanfoodforum.eu)
    • RE-Source Platform (htpps://www.resource-platform.eu)

    Global:
    • WBA - World Brewing Alliance (htpps://worldbrewingalliance.org)
    • IARD - International Alliance for Responsible Drinking (htpps://iard.org)
    • WEF - World Economic Forum (htpps://www.weforum.org)
    • CFG - Consumer Goods Forum (htpps://theconsumergoodsforum.com)

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2024 - Dec 2024

    Lobbying costs for closed financial year

    200,000€ - 299,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    NameAmount
    acumen public affairs 25,000€ - 49,999€

    Intermediaries for current year

    Name
    acumen public affairs

    Closed year Costs

    200,000€ - 299,999€

    Other financial info

    Estimated annual costs are an accumulation of related labor costs and registered direct costs for intermediary support, and exclusive of trade association fees.

  • EU Structures

    Groups (European Commission)

    None declared

    Groups (European Parliament)

    Unofficial groupings

    Communication activities

    None declared

    Other activities

    None declared

  • Meetings

    Meetings

    22 meetings found. Download meetings

    The list below covers meetings with Commissioners/Cabinet members/Directors-general (high-level) Commission meetings published December 2014 to December 2024, and the meetings of Commissioners/Cabinet members/Directors-general and officials holding "management functions" in the Commission published since 1 January 2025. Other lobby meetings with lower-level staff may well have taken place, but the Commission doesn't proactively publish information about these meetings. All information below comes from the Commission and not from the registrant.

    1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.

    • Date 10 Jan 2023 Location virtual
      Subject Taxonomy, ESG ratings, CSRD
      Cabinet Cabinet of Commissioner Mairead Mcguinness
      Portfolio Financial services, financial stability and Capital Markets Union
      Attending
      • Mairead McGuinness (Commissioner)
      • Florian Denis (Cabinet member)
      Other Lobbyists
    • Date 14 Jun 2022 Location Vienna
      Subject Presentation of an innovative form of space heating and hot water supply for around 900 new apartments built in close proximity to the brewery’s site supplied with excess heat from the industrial process
      Cabinet Cabinet of Executive Vice-President Frans Timmermans
      Portfolio European Green Deal
      Attending
      • Frans Timmermans (Executive Vice-President)
      Other Lobbyists
    • Date 13 Jan 2021 Location Brussels - videoconference
      Subject Roundtable on the Green Deal, organised by the Dutch Sustainable Growth Coalition, with the participation of the Dutch Prime Minister and other Dutch Government Ministers.
      Cabinet Cabinet of Executive Vice-President Frans Timmermans
      Portfolio European Green Deal
      Attending
      • Frans Timmermans (Executive Vice-President)
      Other Lobbyists
    • Date 30 Jan 2019 Location Brussels
      Subject EU trade policy
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
      Other Lobbyists
    • Date 10 Oct 2018 Location Brussels
      Subject Long term strategy
      Cabinet Cabinet of Vice-President Miguel Arias Cañete
      Portfolio Climate Action &amp; Energy
      Attending
      • Maria Cristina Lobillo Borrero (Cabinet member)
    • Date 10 Oct 2018 Location Brussels
      Subject UTP legislation
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      Attending
      • Cristina Rueda Catry (Cabinet member)
    • Date 27 Mar 2018 Location Brussels
      Subject EU-Mexico Association Agreement negotiations
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
    • Date 13 Mar 2018 Location Brussels
      Subject Discussion on CCCTB (also with representatives from BP and Wolters Kluwer)
      Cabinet Cabinet of Commissioner Pierre Moscovici
      Portfolio Economic and Financial Affairs, Taxation and Customs
      Attending
      • Pierre Moscovici (Commissioner)
      Other Lobbyists
    • Date 13 Mar 2018 Location Brussels/Belgium
      Subject Discussion on CCCTB (also with representatives from BP and Wolters Kluwer)
      DG Taxation and Customs Union
      Attending
      • Stephen Quest (Director-General)
      Other Lobbyists
    • Date 25 Jan 2018 Location Brussels
      Subject Trade agreement with Mexico
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
    • Date 19 Jun 2017 Location Brussels
      Subject beer market in Mexico and Mercosur
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
    • Date 20 Feb 2017 Location Brussels
      Subject Trade relations EU-Mexico
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
    • Date 12 May 2016 Location Brussels
      Subject AVMSD
      Cabinet Cabinet of Vice-President Andrus Ansip
      Portfolio Digital Single Market
      Attending
      • Hanna Hinrikus (Cabinet member)
    • Date 12 Apr 2016 Location Brussels
      Subject Trade agreement with Mexico
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
      Other Lobbyists
    • Date 03 Feb 2016 Location Brussels
      Subject Commissioner's trip to Colombia & Mexico accompanied by Business delegation
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      Attending
      • Tom Tynan (Cabinet member)
    • Date 03 Feb 2016 Location Brussels
      Subject initiative on alcohol advertising
      DG Günther Oettinger
      Attending
      • Marlene Holzner (Cabinet member)
    • Date 21 Jan 2016 Location Brussels
      Subject EU relations with Cuba
      Cabinet Cabinet of High Representative / Vice-President Federica Mogherini
      Portfolio Foreign Affairs and Security Policy
      Attending
      • Peteris Ustubs (Cabinet member)
    • Date 30 Nov 2015 Location Brussels
      Subject Modernization of Mexico Agreement
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Miguel Ceballos Baron (Cabinet member)
    • Date 04 Nov 2015 Location Brussels
      Subject Cider marketing standards
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      Attending
      • Cristina Rueda Catry (Cabinet member)
    • Date 07 May 2015 Location Brussels
      Subject Employment
      Cabinet Cabinet of Commissioner Marianne Thyssen
      Portfolio Employment, Social Affairs, Skills and Labour Mobility
      Attending
      • Stefaan Hermans (Cabinet member)
    • Date 04 Feb 2015 Location Brussels
      Subject Trade Policy issues in Asia
      Cabinet Cabinet of Vice-President Cecilia Malmström
      Portfolio Trade
      Attending
      • Jon Nyman (Cabinet member)
    • Date 22 Jan 2015 Location Davos
      Subject Better regulation
      Cabinet Cabinet of First Vice-President Frans Timmermans
      Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights
      Attending
      • Frans Timmermans (First Vice-President)
      Other Lobbyists
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