Viaplay Group AB

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Registration as it was on 17 Mar 2023
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Lobbying Costs

300,000€ - 399,999€

Financial year: Jan 2021 - Dec 2021

Lobbyists (Full time equivalent)

2.5 Fte (6)

Lobbyists with EP accreditation


High-level Commission meetings


Lobbying Costs over the years

  • Info

    Viaplay Group AB   (Viaplay)

    EU Transparency Register

    850964536411-03 First registered on 30 Oct 2019

    Goals / Remit

    Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay
    streaming service is available direct-to-consumer in every Nordic and Baltic country,
    Poland, the Netherlands, the UK and the US, and we are expanding rapidly by launching
    in Canada in 2023. Every day, millions of customers enjoy our unique entertainment
    offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of
    premium live sports. In addition, our innovative Viaplay Select branded content concept
    makes Viaplay’s compelling storytelling available to partners around the world. From
    streaming to TV channels, radio stations and production companies, our purpose is to tell
    stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm
    (‘VPLAY B’).

    Main EU files targeted

    Main focus is on the Digital Services Act, Digital Markets Act, Connectivity Consultation, Media and Audiovisual Action Plan, Stakeholder Dialogues on Territoriality, Online Piracy of Live Sports Events, European Media Freedom Act, AVMSD, Sustainability.


    Head Office
    Ringvägen 52
    Stockholm 104 62 - PO Box 17054
    EU Office
    Ringvägen 52
    Stockholm 104 62 - PO Box 17054


  • People

    Total lobbyists declared


    Employment timeLobbyists

    Lobbyists (Full time equivalent)


    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    0 accreditations were / are live (in bold) for the selected state of 04 Mar 2024

    Name Start date End Date
    Ms Julia SMETANA 12 Nov 2019 12 Nov 2020

    Complementary Information

    None declared

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories


    Companies & groups

  • Networking


    Association of Commercial Television in Europe (ACT);
    European Group of Television Advertising (EGTA);
    European VOD Coalition

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2021 - Dec 2021

    Lobbying costs for closed financial year

    300,000€ - 399,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    None declared

    Intermediaries for current year

    None declared

    Closed year Costs

    300,000€ - 399,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)


    Groups (European Parliament)


    Communication activities

    Viaplay Group is a board member of the Association of Commercial Television in Europe and the EU VOD Coalition. We take part in events organised by these associations and also submit responses to EC consultations.

    Other activities

    None declared

  • Meetings


    2 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: All information below comes from European Commission web pages.

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