Overview
Lobbying Costs
50,000€ - 99,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
1 Fte (1)
Lobbyists with EP accreditation
0
High-level Commission meetings
1
Lobbying Costs over the years
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Info
Sdružení pro internetový rozvoj (SPIR)
EU Transparency Register
135859024229-13 First registered on 01 Nov 2016
Goals / Remit
SPIR is a professional association active in the field of internet advertising since 2000. It dedicates its activities not only to the field of internet advertising and marketing services, but increasingly affects others non advertising areas such as the legal aspects of internet business communications with government authorities etc. It also provides expert analysis of the development of the internet market in the country. Last but not least, SPIR is a self-regulator of audiovisual and copyrighted content on the internet and guarantees the self-regulatory framework for online behavioral advertising (OBA) in the Czech Republic.
Main EU files targeted
Digital Markets Act; Digital Services Act;ePrivacy; GDPR; Audiovisual Media Services Directive; e-Evidence; AI Act; Data Act; Data Governance Act; NIS2; European Media Freedom Act; Codex on Disinformation; Transparency of Political Advertisment; Fair Share; Cookies Pledge
Address
Head Office
Panská 854/2
Prague 11000
CZECH REPUBLICEU Office
Panská 854/2
Prague 11000
CZECH REPUBLICWebsite
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People
Total lobbyists declared
1
Employment time Lobbyists 100% 1 Lobbyists (Full time equivalent)
1
Lobbyists with EP accreditation
No lobbyists with EP accreditations
Complementary Information
None declared
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Trade and business associations
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Networking
Affiliation
IAB Europe:
http://www.iabeurope.eu/membership/member-directory/?country=Czech%20Republic
European Cloud Alliance:
http://www.europeancloudalliance.com/
Culture-Creative Industry Section of the Chamber of Commerce of the Czech republic
https://www.komora.cz/sekce/sekce-kreativniho-prumyslu/Member organisations
None declared
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
50,000€ - 99,999€
Major contributions in closed year
None declared
Intermediaries for closed year
None declaredIntermediaries for current year
None declaredClosed year Costs
50,000€ - 99,999€
Other financial info
The estimate annual costs cover only the wage of the public affairs manager; there are no other costs to report.
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EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
Communication activities
NetMonitor project: NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors. The project sponsor is SPIR. The project organizer is Gemius S.A.
AdMonitoring project: AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.
AdAudit project: The project serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement.
Self-Regulation: Self-regulatory Committee dealt primarily with issues of using of content (text, audio, video records, respectively audiovisual content). Since April 2016, its scope was extended to personal data protection. It develops and recommends standards and standards of conduct, provides a clear interpretation of the legislative restrictions and defines best practices. These recommendations should help the user to avoid a risk of sanctions.
Cooperation on IAB AdEx Benchmark project
Publications:
Výkonnostní marketing (Performance Marketing) brochure (2010)
Study "Česká internetová ekonomika" (Czech Internet Economy) (2013, 2016)
Zákon o audiovizuálních mediálních službách na vyžádání (Act on AVMS on demand) (2012)
Conferences:
Annual Internet Advertising Conference, Prague
Events:
online meeting with Czech and Slovak MEPs related to DSA and DMA
Communication:
consulting individual MEPs regarding the above mentioned drafts and/or their amendmentsOther activities
E-mail communication with relevant Commissioners and their cabinets.
Meetings
Meetings
1 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 17 Jun 2022 Location Brussels Subject MFA, DMA Cabinet Cabinet of Vice-President Věra Jourová Portfolio Values and Transparency Attending - Věra Jourová (Vice-President)
Other Lobbyists