Overview
Lobbying Costs
500,000€ - 599,999€
Financial year: Jan 2022 - Dec 2022
Lobbyists (Full time equivalent)
2 Fte (6)
Lobbyists with EP accreditation
5
High-level Commission meetings
7
Lobbying Costs over the years
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Info
World Federation of Advertisers (WFA)
EU Transparency Register
6440918199-49 First registered on 15 Jul 2008
Goals / Remit
The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of around 60 national advertiser associations on six continents and around 150 of the world’s top brand owners, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications worldwide.Main EU files targeted
Marketing related regulatory developments across all EU institutions.
WFA is currently active on:
- New Consumer Agenda and Digital Fairness Fitness Check (Unfair Commercial Practices Directive)
- European Green Deal and Circular Economy Action Plan (Empowering consumers for the green transition, Green Claims Directive)
- European Democracy Action Plan (EU Code of Practice on Disinformation & Transparency and targeting of political advertising)
- Audiovisual Media Services Directive (AVMSD)
- Digital Services Act (DSA) and Digital Markets Act (DMA)
- ePrivacy Regulation (EPR)
- General Data Protection Regulation (GDPR)
- ePrivacy Regulation
- Corporate Sustainability Due Diligence
- Sustainable Food System Framework initiativeAddress
Head Office
Avenue Louise, 140 - 7th Floor
Brussels 1050
BELGIUMEU Office
Avenue Louise, 140 - 7th Floor
Brussels 1050
BELGIUMWebsite
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People
Total lobbyists declared
6
Employment time Lobbyists 50% 2 25% 4 Lobbyists (Full time equivalent)
2
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
5 accreditations were / are live (in bold) for the selected state of 12 May 2024
Name Start date End Date Giuditta HANAU SANTINI 11 Jan 2024 10 Jan 2025 Sara FORNASIERO 11 Jan 2024 10 Jan 2025 Jon Wendell BALDWIN QUINTANILLA 11 Jan 2024 10 Jan 2025 Fraser James BRIDGES 10 Jan 2024 09 Jan 2025 Gabrielle ROBITAILLE 11 Jan 2024 10 Jan 2025 Sara FORNASIERO 11 Nov 2022 11 Nov 2023 Fraser James BRIDGES 15 Sep 2022 15 Sep 2023 Gabrielle ROBITAILLE 14 Sep 2022 14 Sep 2023 Giuditta HANAU SANTINI 17 Jun 2022 17 Jun 2023 Ms Rebecka Allen 17 Jun 2022 17 Jun 2023 Jon Wendell BALDWIN QUINTANILLA 03 Jun 2022 03 Jun 2023 Mr Jef Felix DE WIT 08 Sep 2021 26 May 2022 Fraser James BRIDGES 08 Sep 2021 09 Sep 2022 Gabrielle ROBITAILLE 07 Sep 2021 08 Sep 2022 Ms Rebecka Allen 05 Nov 2020 05 Nov 2021 Ms Camelia Cristache 05 Nov 2020 05 Nov 2021 Ms Catherine ARMITAGE 05 Nov 2020 07 Jul 2021 Mr William Gilroy 05 Nov 2020 05 Nov 2021 Mr Stephan Loerke 05 Nov 2020 05 Nov 2021 Julia NORTON DE MURAT QUINTELLA 05 Nov 2020 05 Nov 2021 Gabrielle ROBITAILLE 13 Mar 2020 13 Mar 2021 Ms Camelia Cristache 29 Nov 2019 05 Nov 2020 Ms Catherine ARMITAGE 29 Nov 2019 05 Nov 2020 Mr William Gilroy 29 Nov 2019 05 Nov 2020 Mr Stephan Loerke 29 Nov 2019 05 Nov 2020 Julia NORTON DE MURAT QUINTELLA 29 Nov 2019 05 Nov 2020 Ms Rebecka ALLÉN 03 Oct 2019 03 Oct 2020 Mr Maximilian SCHMIDT 15 Jan 2019 15 Jan 2020 Ms Camelia Cristache 06 Dec 2018 29 Nov 2019 Ms Catherine ARMITAGE 10 Nov 2018 09 Nov 2019 Mr William Gilroy 10 Nov 2018 09 Nov 2019 Mr Stephan Loerke 10 Nov 2018 09 Nov 2019 Julia NORTON DE MURAT QUINTELLA 09 Nov 2018 09 Nov 2019 Ms Rebecka ALLÉN 30 Aug 2018 01 Sep 2019 Erard GILLES 07 Mar 2018 08 Nov 2018 Ms Camelia Cristache 14 Oct 2017 13 Oct 2018 Ms Catherine ARMITAGE 14 Oct 2017 13 Oct 2018 Mr William Gilroy 14 Oct 2017 13 Oct 2018 Ms Agnieszka Katner 14 Oct 2017 13 Oct 2018 Mr Stephan Loerke 14 Oct 2017 13 Oct 2018 Mr Axel Debry 14 Oct 2017 07 Mar 2018 Ms Rebecka Allen 20 Mar 2017 14 Mar 2018 Ms Camelia Cristache 19 Oct 2016 14 Oct 2017 Ms Catherine ARMITAGE 19 Oct 2016 14 Oct 2017 Mr William Gilroy 19 Oct 2016 14 Oct 2017 Ms Agnieszka Katner 19 Oct 2016 14 Oct 2017 Mr Stephan Loerke 19 Oct 2016 14 Oct 2017 Mr Axel Debry 19 Oct 2016 14 Oct 2017 Complementary Information
As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the individuals cited (ranging from approx. 5% to 30%).
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Trade and business associations
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Networking
Affiliation
WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).
Member organisations
http://www.wfanet.org/en/about-wfa/members
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2022 - Dec 2022
Lobbying costs for closed financial year
500,000€ - 599,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount landmark public affairs 10,000€ - 24,999€ Intermediaries for current year
Name edelman global advisory Closed year Costs
500,000€ - 599,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
On an ad hoc basis on issues related to marketing regulation.Communication activities
Promotion of responsible advertising standards as an effective policy response for regulating marketing activities. Specific work streams include involvement within the European Commission's Community of Practice and engagement on policy issues with EU institutions related to sectoral and cross sectoral issues.
Other activities
Areas of focus relate to advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, and competition policy.
Meetings
Meetings
7 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 13 Jul 2020 Location Brussels Subject Introduction of Association; Digital Services Act Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 18 Sep 2015 Location Brussels, Belgium Subject Data protection Cabinet Cabinet of Commissioner Věra Jourová Portfolio Justice, Consumers and Gender Equality Attending - Kevin O'Connell (Cabinet member)
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Date 08 Jul 2015 Location Brussels Subject data protection regulation Cabinet Cabinet of Vice-President Andrus Ansip Portfolio Digital Single Market Attending - Laure Chapuis-Kombos (Cabinet member)
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Date 27 May 2015 Location Brussels Subject Selg regulation in marketing of food as a means to promote healthy eating and fight obesity Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Paula Duarte Gaspar (Cabinet member)
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Date 13 May 2015 Location Brussels Subject AVMSD DG Communications Networks, Content and Technology Attending - Robert Madelin (Director-General)
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Date 13 May 2015 Location Brussels Subject AVMSD DG Communications Networks, Content and Technology Attending - Robert Madelin (Director-General)
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Date 04 May 2015 Location Phone call - Brussels Subject Better Regulation Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Michelle Sutton (Cabinet member)