Mars Incorporated

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Registration as it was on 18 Jan 2024
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Overview

Lobbying Costs

800,000€ - 899,999€

Financial year: Jan 2023 - Dec 2023

Lobbyists (Full time equivalent)

2.25 Fte (3)

Lobbyists with EP accreditation

2

High-level Commission meetings

13

Lobbying Costs over the years

  • Info

    Mars Incorporated   (Mars)

    EU Transparency Register

    99937329074-65 First registered on 02 Jul 2012

    Goals / Remit

    For more than a century, Mars, Incorporated, has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
    Across our diverse and expanding portfolio of confectionery, food, and pet care products and services, we employ 140,000 dedicated Associates who are all moving in the same direction: forward. With $45 billion in annual sales, we produce some of the world's best-loved brands, including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

    Main EU files targeted

    Circular Economy; International trade; Supply chain transparency; Corporate Governance; Unfair trading practices; Brexit; Corporate taxation; Sustainable food systems; Food safety (contaminant additives); Nutrition labelling; Health and Nutrition; Dual quality; New technologies in food; Pet food related legislation; Consumer protection

    Address

    Head Office
    Elm Street, 6885
    McLean 22101-3810
    UNITED STATES
    EU Office
    Kleine Kloosterstraat 6
    Sint Stevens Woluwe 1932
    BELGIUM

    Website

  • People

    Total lobbyists declared

    3

    Employment timeLobbyists
    75%3

    Lobbyists (Full time equivalent)

    2.25

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    2 accreditations were / are live (in bold) for the selected state of 15 Feb 2024

    Name Start date End Date
    Mr ROLAND MOORE 30 Jan 2024 29 Jan 2025
    Ms Caroline PLOUX 23 Nov 2023 21 Nov 2024
    Mr ROLAND MOORE 02 Feb 2023 30 Jan 2024
    Ms Caroline PLOUX 01 Dec 2022 23 Nov 2023
    Mr David Coleman 01 Dec 2022 26 Nov 2023
    Mr David Coleman 06 Nov 2021 05 Nov 2022
    Mr Florian WASTL 04 Nov 2021 04 Nov 2022
    Mr David Coleman 29 Feb 2020 27 Feb 2021
    Mr Florian WASTL 29 Feb 2020 27 Feb 2021
    Ms Eline BIJVELD 29 Feb 2020 27 Feb 2021
    Mr Alex ASSANVO 10 Jan 2020 09 Jan 2021
    Ms Eline BIJVELD 15 Mar 2019 29 Feb 2020
    Mr David Coleman 05 Mar 2019 29 Feb 2020
    Mr Juan Manuel Banez Romero 05 Mar 2019 23 Jan 2020
    Mr Florian WASTL 05 Mar 2019 29 Feb 2020
    Ms Sylvie CHARTRON 27 Feb 2019 23 Jan 2020
    Mr Florian WASTL 16 Mar 2018 05 Mar 2019
    Mr David Coleman 15 Mar 2018 05 Mar 2019
    Mr Juan Manuel Banez Romero 15 Mar 2018 05 Mar 2019
    Ms Sylvie CHARTRON 27 Feb 2018 27 Feb 2019
    Mr David Coleman 20 Mar 2017 04 Mar 2018
    Mr Juan Manuel Banez Romero 20 Mar 2017 04 Mar 2018
    Ms Sylvie CHARTRON 28 Feb 2017 25 Feb 2018
    Ms Sylvie CHARTRON 22 Mar 2016 28 Feb 2017
    Mr David Coleman 30 Mar 2016 18 Mar 2017
    Mr Serge Thines 30 Mar 2016 18 Mar 2017
    Mr Juan Manuel Banez Romero 30 Mar 2016 18 Mar 2017
    Ms CHARTRON sylvie 22 Mar 2016 05 Apr 2016

    Complementary Information

    Three Mars associates operating in the Mars "EU Public Affairs Brussels Office" and directly involved in the activities described under heading 9. In addition, other persons belonging to Mars in various EU member states may be involved in the same activities at local level, depending on the issue under discussion.

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories

    Category

    Companies & groups

  • Networking

    Affiliation

    AIM
    AmCham EU
    CAOBISCO
    CIUS
    EFDC
    EUFIC
    EUPledge
    European Food Forum (EFF)
    EUROPEN
    FEDIAF
    FERM
    Flexible Packaging Initiative
    FoodDrinkEurope
    International Sweeteners Association
    World Federation of Advertisers (WFA)

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2023 - Dec 2023

    Lobbying costs for closed financial year

    800,000€ - 899,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    NameAmount
    flexible packaging initiative (fpi) 0€ - 10,000€
    edelman public relations worldwide 400,000€ - 499,999€
    squire patton boggs 50,000€ - 99,999€

    Intermediaries for current year

    Name
    fipra
    edelman public relations worldwide
    flexible packaging initiative (fpi)
    squire patton boggs

    Closed year Costs

    800,000€ - 899,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)

    none

    Groups (European Parliament)

    N/A

    Communication activities

    Website: www.mars.com
    https://www.mars.com/about/policies-and-practices
    https://www.linkedin.com/company/mars/

    Other activities

    The main EU initiatives that Mars follows and engages in is EU food law, environment (e.g. sustainable production and consumption), agriculture (e.g. CAP), development and trade

  • Meetings

    Meetings

    13 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.

    • Date 11 Sep 2023 Location Online meeting
      Subject EU Sanctions
      Cabinet Cabinet of Commissioner Mairead Mcguinness
      Portfolio Financial services, financial stability and Capital Markets Union
      Attending
      • Katherine Power (Cabinet member)
    • Date 11 Oct 2018 Location Brussels
      Subject Future of Europe, Circular Economy.
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Jyrki Katainen (Vice-President)
    • Date 11 Oct 2018 Location Berlaymont
      Subject Sustainable Development Goals
      DG Inspire, Debate, Engage and Accelerate Action
      Attending
      • Ann Mettler (Director-General)
    • Date 10 Oct 2018 Location Brussels
      Subject Research in Food and Nutrition
      Cabinet Cabinet of Commissioner Carlos Moedas
      Portfolio Research, Science and Innovation
      Attending
      • Robert Schröder (Cabinet member)
      • Carlos Moedas (Commissioner)
    • Date 10 Oct 2018 Location Brussels
      Subject Agri matters
      Cabinet Cabinet of Commissioner Phil Hogan
      Portfolio Agriculture &amp; Rural Development
      Attending
      • Phil Hogan (Commissioner)
    • Date 10 Oct 2018 Location Brussels, BERL
      Subject discussion on sustainability and plastics
      Cabinet Cabinet of First Vice-President Frans Timmermans
      Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights
      Attending
      • Helena Braun (Cabinet member)
    • Date 10 Oct 2018 Location Brussels
      Subject Exchange of views on current EU priorities on climate action and sustainability
      DG Climate Action
      Attending
      • Mauro Raffaele Petriccione (Director-General)
    • Date 12 May 2017 Location Brussels
      Subject Evolved pan-European nutrition labelling scheme
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Nathalie Chaze (Cabinet member)
      • Vytenis Andriukaitis (Commissioner)
      Other Lobbyists
    • Date 21 Mar 2017 Location Brussels
      Subject The benefits of pet ownership for healthy active aging
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Marco Valletta (Cabinet member)
    • Date 12 Oct 2016 Location Brussels
      Subject Animal health, Animal welfare, socio-economic benefits of pet ownership
      Cabinet Cabinet of Commissioner Vytenis Andriukaitis
      Portfolio Health &amp; Food Safety
      Attending
      • Marco Valletta (Cabinet member)
    • Date 12 Oct 2016 Location Brussels
      Subject strategy for plastics
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Grzegorz Radziejewski (Cabinet member)
      Other Lobbyists
    • Date 25 Feb 2016 Location Brussels
      Subject Circular Economy; the industry’s contribution to Growth, Jobs and Competitiveness in Europe
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Jyrki Katainen (Vice-President)
      • Grzegorz Radziejewski (Cabinet member)
    • Date 10 Sep 2015 Location Brussels
      Subject Circular Economy
      Cabinet Cabinet of Vice-President Jyrki Katainen
      Portfolio Jobs, Growth, Investment and Competitiveness
      Attending
      • Heidi Jern (Cabinet member)
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