The LEGO Group

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2021
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Registration as it was on 15 Mar 2023
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Overview

Lobbying Costs

600,000€ - 699,999€

Financial year: Jan 2022 - Dec 2022

Lobbyists (Full time equivalent)

3 Fte (5)

Lobbyists with EP accreditation

0

High-level Commission meetings

10

Lobbying Costs over the years

  • Info

    The LEGO Group

    EU Transparency Register

    236869539281-13 First registered on 10 Sep 2020

    Goals / Remit

    The LEGO Group is a Danish family owned company with production in Europe. As a company whose mission is to ‘inspire and develop the builders of tomorrow’, children are our role models. We want to leave children a better planet than the one we inherited. In 2003, the LEGO Group became the first toy company to join the United Nations Global Compact. We remain committed to upholding its 10 principles and promote a cleaner, safer, inclusive and more sustainable planet as well as promoting learning through play. Our operations seek to have a positive impact on children, the environment and people – both directly and indirectly. We are balancing our carbon emissions through investments in renewable energy and are transitioning towards more sustainable packaging (2025) and products (2030). Social impacts include ensuring children’s safety in both physical and digital play, promoting labor and human rights in the supply chain, and securing the health and safety of employees.

    Main EU files targeted

    Education in the 21st century
    The European Skills Agenda
    Youth policy
    Market Access, trade, WTO
    IPR, fight against counterfeiting, customs regulation and designs
    Audiovisual and Media Services
    Digital Services Act package
    Responsible engagement with children, Online Safety
    Product safety (Toy Safety Directive, Product Liability, online platforms, RAPEX, Radio Equipment Directive, Global Product Safety Regulation)
    Data protection, Privacy, Cyber Security
    Chemicals (Sustainable Chemicals Strategy, REACH, RoHS, Chemicals Recycling)
    Circular Economy Action Plan and sustainability (Packaging and Waste legislations, SPI, Green Consumption, Consumer Empowerment, Right to Repair, Batteries, Common Chargers, Green Claims, Biobased Plastics)
    Climate change, organisation/product carbon footprint, Green Electricity
    Coporate Governance and Reporting
    Diversity and Inclusion
    Corporate Taxation, Green Taxes

    Address

    Head Office
    The LEGO Group Højmarksvej 8
    Billund DK-7190
    DENMARK
    EU Office
    The LEGO Group Silversquare Europe Square de Meeûs 35
    Brussels 1000
    BELGIUM

    Website

  • People

    Total lobbyists declared

    5

    Employment timeLobbyists
    75%3
    50%1
    25%1

    Lobbyists (Full time equivalent)

    3

    Lobbyists with EP accreditation

    No lobbyists with EP accreditations

    Complementary Information

    In addition, several experts are involved with less than 5% of their time:
    1 Digital and online safety expert
    1 Product quality and compliance
    1 Tax expert
    2 IP experts
    1 Competition law expert

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories

    Category

    Companies & groups

  • Networking

    Affiliation

    Toy Industries of Europe (TIE)
    World Federation of Advertisers (WFA)
    European Brands Association (AIM)
    Public Affairs Council (PAC)
    Danish Industries (DI)
    Together Against Counterfeiting Alliance

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2022 - Dec 2022

    Lobbying costs for closed financial year

    600,000€ - 699,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    NameAmount
    rud pedersen public affairs 100,000€ - 199,999€
    portland 100,000€ - 199,999€

    Intermediaries for current year

    Name
    rud pedersen public affairs
    portland

    Closed year Costs

    600,000€ - 699,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)

    none

    Groups (European Parliament)

    N/A

    Other activities

    None declared

  • Meetings

    Meetings

    10 meetings found. Download meetings

    The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't publish information about such meetings. All information below comes from European Commission web pages.

    • Date 18 Jan 2023 Location Davos
      Subject EU ambitions to tackle plastics waste and International Plastics‘ Agreement
      Cabinet Cabinet of Commissioner Virginijus Sinkevičius
      Portfolio Environment, Oceans and Fisheries
      Commission
      • Simonas ŠATŪNAS (Cabinet member)
      • Virginijus Sinkevičius (Commissioner)
    • Date 18 Jan 2023 Location Davos, Switzerland
      Subject Erasmus impact Innovative education
      Cabinet Cabinet of Commissioner Mariya Gabriel
      Portfolio Innovation and Youth
      Commission
      • Mariya Gabriel (Commissioner)
    • Date 10 Jan 2023 Location online
      Subject Europe fit for digital age, chips act.
      Cabinet Cabinet of Executive Vice-President Margrethe Vestager
      Portfolio Europe Fit for Digital Age
      Commission
      • Pierre-Arnaud Proux (Cabinet member)
      • Stina Soewarta (Cabinet member)
    • Date 11 May 2022 Location Brussels
      Subject CSAM, Digital Decade, Artificial Intelligence Act, Children’s well-being, BIK+
      Cabinet Cabinet of Executive Vice-President Margrethe Vestager
      Portfolio Europe Fit for Digital Age
      Commission
      • Werner Stengg (Cabinet member)
    • Date 03 May 2022 Location Brussels
      Subject Semiconductors
      Cabinet Cabinet of Commissioner Thierry Breton
      Portfolio Internal Market
      Commission
      • Lucia Caudet (Cabinet member)
    • Date 03 May 2022 Location BERL - Cabinet meeting room
      Subject Semiconductors
      Cabinet Cabinet of Commissioner Thierry Breton
      Portfolio Internal Market
      Commission
      • Lucia Caudet (Cabinet member)
    • Date 03 May 2022 Location Brussels
      Subject Semiconductors
      Cabinet Cabinet of Executive Vice-President Margrethe Vestager
      Portfolio Europe Fit for Digital Age
      Commission
      • Pierre-Arnaud Proux (Cabinet member)
      • Christiane Canenbley (Cabinet member)
      Other Lobbyists
    • Date 14 Apr 2021 Location Online
      Subject Digital Decade
      Cabinet Cabinet of Executive Vice-President Margrethe Vestager
      Portfolio Europe Fit for Digital Age
      Commission
      • Werner Stengg (Cabinet member)
    • Date 13 Apr 2021 Location Online
      Subject Meeting on Lego's contribution to the implementation of the EU Strategy on the rights of the Child
      Cabinet Cabinet of Vice-President Dubravka Šuica
      Portfolio Democracy and Demography
      Commission
      • Iris Abraham (Cabinet member)
    • Date 23 Sep 2020 Location Videoconference
      Subject Videoconference meeting on skills mismatches, upskilling and reskilling as well ass vocational education and training.
      Cabinet Cabinet of Commissioner Nicolas Schmit
      Portfolio Jobs and Social Rights
      Commission
      • Anouk Faber (Cabinet member)
      • Christoph Nerlich (Cabinet member)
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