Overview
Lobbying Costs
800,000€ - 899,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
3.25 Fte (6)
Lobbyists with EP accreditation
3
High-level Commission meetings
15
Lobbying Costs over the years
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Info
The LEGO Group
EU Transparency Register
236869539281-13 First registered on 10 Sep 2020
Goals / Remit
The LEGO Group is a privately held company based in Billund, Denmark. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. The LEGO Brand’s mission is to ‘inspire and develop the builders of tomorrow’, with children as our role models. In 2003, the LEGO Group became the first toy company to join the United Nations Global Compact. We strive to play our part in helping build a sustainable future and make a positive impact on society and the planet, which children will inherit. By engaging with our entire value chain, we aim for zero environmental impact while driving positive change for children by helping them develop critical skills to thrive today and in the future through Learning through Play.
Main EU files targeted
Learning through play policies, such as: Youth & Skills Agenda, Digital Education Action Plan, EU Strategy on the Rights of the Child, Innovative Education // Digital policies, such as: EU Digital Services Act Package (DSA, DMA), Digital Decade, Better Internet for Children Strategy, EU Regulation to tackle CSAM, Digital Rights and Principles,Artificial Intelligence, Data related policies (e.g. GDPR, e-privacy, EU – US DPF, Data Act), AVMSD, Virtual worlds, Consumer protection in a digital environment (e.g. UCPD, Fitness check of Consumer Law on Digital Fairness), VAT in the Digital Age, NIS2 Directive // Environment and Sustainability policies, such as: Ecodesign for Sustainable Products Regulation, Packaging and Packaging Waste Regulation, Green Claims, Empowering the Consumer for the Green Transition, Right to Repair Directive, Biobased Plastics, Deforestation-free Products Regulation, Batteries Regulation, Chemicals (REACH & RoHS), Corporate Sustainable Due Diligence Directive, Corporate Sustainability Reporting Directive , Forced Labour Ban Regulation // Climate and Energy policies, such as: Renewable Energy, Energy Efficiency, Certification of Carbon Removals, Net-Zero Industry Act, Green Taxation, Carbon Border Adjustment Mechanism // Trade, Market Access & Supply Chain policies, such as: EU India Free Trade Agreement, EU-USA Trade & Technology Council, EU Chips Act, Critical Raw Materials Act, Single-Market Emergency Instrument, Union Customs Code, Late Payments Regulation // Product Safety policies, such as: Toy Safety Regulation, General Product Safety Regulation, Product Liability Directive, AI Liability Directive, Radio Equipment Directive (incl. Common Charger), Cyber Resilience Act // IPR & Brand Protection policies, such as: IPR Enforcement (online and offline), Fight against Counterfeiting (incl. Anti-Counterfeiting Toolbox), Designs Directive & Regulation, EUIPO & Trademark policy // Diversity, Equity and Inclusion policies
Address
Head Office
The LEGO Group Åstvej 1
Billund DK-7190
DENMARKEU Office
The LEGO Group Silversquare Europe Square de Meeûs 35
Brussels 1000
BELGIUMWebsite
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People
Total lobbyists declared
6
Employment time Lobbyists 75% 3 50% 1 25% 2 Lobbyists (Full time equivalent)
3.25
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
3 accreditations were / are live (in bold) for the selected state of 11 May 2024
Name Start date End Date Robin MANESSE 10 Oct 2023 09 Oct 2024 Stanislav Hristov STANCHEV 21 Jul 2023 19 Jul 2024 Claire THWAITES 02 Sep 2023 31 Aug 2024 Mr Jochen MISTIAEN 14 Apr 2023 26 Apr 2024 Ms Larisa PIRCALABELU 14 Apr 2023 26 Apr 2024 Complementary Information
In addition, several experts are involved with less than 5% of their time:
1 Tax expert
2 Legal experts
1 Competition Law expert
1 Child Rights expertPerson in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Companies & groups
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Networking
Affiliation
Toy Industries of Europe (TIE)
World Federation of Advertisers (WFA)
European Brands Association (AIM)
Public Affairs Council (PAC)
Danish Industries (DI)
Danish Chamber of Commerce
Together Against Counterfeiting Alliance (TAC)Member organisations
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
800,000€ - 899,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount flint global 25,000€ - 49,999€ portland 10,000€ - 24,999€ rud pedersen public affairs 200,000€ - 299,999€ Intermediaries for current year
Name flint global rud pedersen public affairs Closed year Costs
800,000€ - 899,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
Communication activities
- Supporter of Safer Internet Day and Safer Internet Forum: As a regular supporter of designing and shaping a better online environment for children and with children, the LEGO Group continues to expand its “Digital Empowerment Program”designed to help parents and caregivers raise digitally smart families. for more information, visit: www.lego.com/sustainability/children/digital-child-safety
- The LEGO Group joined forces with UNICEF to form the Responsible Innovation in Technology for Children (RITEC) project, funded by the LEGO Foundation, to explore how businesses and policymakers can create a digital world that prioritises the well-being of children. The report microsite with download to full report is live on: www.unicef-irc.org/ritecOther activities
None declared
Meetings
Meetings
15 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 25 Apr 2023 Location Brussels Subject EU digital and industrial policy Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Margrethe Vestager (Executive Vice-President)
- Stina Soewarta (Cabinet member)
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Date 25 Apr 2023 Location Brussels Subject Revision of the Toys Safety Directive; chips; supply chains Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Joan Canton (Cabinet member)
- Thierry Breton (Commissioner)
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Date 25 Apr 2023 Location Brussels Subject The implementation of the EU Strategy on the rights of the child Cabinet Cabinet of Vice-President Dubravka Šuica Portfolio Democracy and Demography Attending - Dubravka Šuica (Vice-President)
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Date 05 Apr 2023 Location Videoconference Subject Preparatory meeting for meeting between CEO of LEGO and Commissioner Breton: chips act, metaverse, revision of the Toys Safety Directive Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Joan Canton (Cabinet member)
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Date 18 Jan 2023 Location Davos, Switzerland Subject Erasmus impact Innovative education Cabinet Cabinet of Commissioner Mariya Gabriel Portfolio Digital Economy and Society Attending - Mariya Gabriel (Commissioner)
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Date 18 Jan 2023 Location Davos Subject EU ambitions to tackle plastics waste and International Plastics‘ Agreement Cabinet Cabinet of Commissioner Virginijus Sinkevičius Portfolio Environment, Oceans and Fisheries Attending - Simonas ŠATŪNAS (Cabinet member)
- Virginijus Sinkevičius (Commissioner)
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Date 18 Jan 2023 Location Davos, Switzerland Subject Erasmus impact Innovative education Cabinet Cabinet of Commissioner Mariya Gabriel Portfolio Innovation and Youth Attending - Mariya Gabriel (Commissioner)
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Date 10 Jan 2023 Location online Subject Europe fit for digital age, chips act. Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Stina Soewarta (Cabinet member)
- Pierre-Arnaud Proux (Cabinet member)
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Date 11 May 2022 Location Brussels Subject CSAM, Digital Decade, Artificial Intelligence Act, Children’s well-being, BIK+ Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 03 May 2022 Location Brussels Subject Semiconductors Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Lucia Caudet (Cabinet member)
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Date 03 May 2022 Location BERL - Cabinet meeting room Subject Semiconductors Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Lucia Caudet (Cabinet member)
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Date 03 May 2022 Location Brussels Subject Semiconductors Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Christiane Canenbley (Cabinet member)
- Pierre-Arnaud Proux (Cabinet member)
Other Lobbyists -
Date 14 Apr 2021 Location Online Subject Digital Decade Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 13 Apr 2021 Location Online Subject Meeting on Lego's contribution to the implementation of the EU Strategy on the rights of the Child Cabinet Cabinet of Vice-President Dubravka Šuica Portfolio Democracy and Demography Attending - Iris Abraham (Cabinet member)
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Date 23 Sep 2020 Location Videoconference Subject Videoconference meeting on skills mismatches, upskilling and reskilling as well ass vocational education and training. Cabinet Cabinet of Commissioner Nicolas Schmit Portfolio Jobs and Social Rights Attending - Christoph Nerlich (Cabinet member)
- Anouk Faber (Cabinet member)