Overview
Lobbying Costs
600,000€ - 699,999€
Financial year: Jan 2022 - Dec 2022
Lobbyists (Full time equivalent)
3 Fte (5)
Lobbyists with EP accreditation
0
High-level Commission meetings
15
Lobbying Costs over the years
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Info
The LEGO Group
EU Transparency Register
236869539281-13 First registered on 10 Sep 2020
Goals / Remit
The LEGO Group is a Danish family owned company with production in Europe. As a company whose mission is to ‘inspire and develop the builders of tomorrow’, children are our role models. We want to leave children a better planet than the one we inherited. In 2003, the LEGO Group became the first toy company to join the United Nations Global Compact. We remain committed to upholding its 10 principles and promote a cleaner, safer, inclusive and more sustainable planet as well as promoting learning through play. Our operations seek to have a positive impact on children, the environment and people – both directly and indirectly. We are balancing our carbon emissions through investments in renewable energy and are transitioning towards more sustainable packaging (2025) and products (2030). Social impacts include ensuring children’s safety in both physical and digital play, promoting labor and human rights in the supply chain, and securing the health and safety of employees.
Main EU files targeted
Education in the 21st century
The European Skills Agenda
Youth policy
Market Access, trade, WTO
IPR, fight against counterfeiting, customs regulation and designs
Audiovisual and Media Services
Digital Services Act package
Responsible engagement with children, Online Safety
Product safety (Toy Safety Directive, Product Liability, online platforms, RAPEX, Radio Equipment Directive, Global Product Safety Regulation)
Data protection, Privacy, Cyber Security
Chemicals (Sustainable Chemicals Strategy, REACH, RoHS, Chemicals Recycling)
Circular Economy Action Plan and sustainability (Packaging and Waste legislations, SPI, Green Consumption, Consumer Empowerment, Right to Repair, Batteries, Common Chargers, Green Claims, Biobased Plastics)
Climate change, organisation/product carbon footprint, Green Electricity
Coporate Governance and Reporting
Diversity and Inclusion
Corporate Taxation, Green TaxesAddress
Head Office
The LEGO Group Højmarksvej 8
Billund DK-7190
DENMARKEU Office
The LEGO Group Silversquare Europe Square de Meeûs 35
Brussels 1000
BELGIUMWebsite
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People
Total lobbyists declared
5
Employment time Lobbyists 75% 3 50% 1 25% 1 Lobbyists (Full time equivalent)
3
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
0 accreditations were / are live (in bold) for the selected state of 15 Mar 2023
Name Start date End Date Robin MANESSE 10 Oct 2023 09 Oct 2024 Stanislav Hristov STANCHEV 21 Jul 2023 19 Jul 2024 Claire THWAITES 02 Sep 2023 31 Aug 2024 Mr Robin MANESSE 10 Oct 2023 15 Apr 2024 Ms Claire THWAITES 02 Sep 2023 15 Apr 2024 Mr Stanislav Hristov STANCHEV 21 Jul 2023 15 Apr 2024 Mr Jochen MISTIAEN 14 Apr 2023 15 Apr 2024 Ms Larisa PIRCALABELU 14 Apr 2023 15 Apr 2024 Complementary Information
In addition, several experts are involved with less than 5% of their time:
1 Digital and online safety expert
1 Product quality and compliance
1 Tax expert
2 IP experts
1 Competition law expertPerson in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Companies & groups
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Networking
Affiliation
Toy Industries of Europe (TIE)
World Federation of Advertisers (WFA)
European Brands Association (AIM)
Public Affairs Council (PAC)
Danish Industries (DI)
Together Against Counterfeiting AllianceMember organisations
None declared
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2022 - Dec 2022
Lobbying costs for closed financial year
600,000€ - 699,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount rud pedersen public affairs 100,000€ - 199,999€ portland 100,000€ - 199,999€ Intermediaries for current year
Name rud pedersen public affairs portland Closed year Costs
600,000€ - 699,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
Communication activities
-Contribution to Safer Internet Day (February). On Safer Internet Day 2021, we joined forces with DQ Institute a word-leading digital citizenship and online child safety think-tank, to help empower children to become responsible digital citizens and give them the tools they need to stay safe and positive online. We launched a series of interactive, fun experiences that help children develop digital empathy skills. The latest interactive experience was launched in October 2021 on the occasion of the Safer Internet Forum.
-Contribution to the EU Digital Assembly (June). On 1 and 2 June 2021, the European Commission and the Portuguese Presidency of the Council of the European Union hosted the Digital Assembly, which was dedicated to Europe's Digital Decade. This high-level event focused on the EU targets for 2030 for the Digital Decade and on the Digital Europe Programme. The LEGO Group was invited to speak about "Digital principles - Defining the European Way".
-Contribution to the Safer Internet Forum (October). See above under Safer Internet Day.
-Contribution to the Wise Persons Group on customs (December). The primary role of the Group is to reflect on the development of innovative ideas and concepts and deliver a report that contributes to a general inter-institutional debate on the future of the Customs Union. The information gathered are provided to Member States and the Commission with specific focus on e-commerce and risk management in the customs union given the urgent need for solutions in these two areas. The Group in this context also organizes hearings with public and private sector experts. The LEGO Group was invited to participate in such a hearing that took place on the 17th December 2021. We highlighted the need for increased cooperation between private stakeholders and customs enforcement authorities, as well as modernizing the existing customs management systems. Additionally we presented a series of measures that can be taken to address IPR and product safety infringements in small consignments in the context of the e-commerce sector.Other activities
None declared
- Meetings
Meetings
15 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 25 Apr 2023 Location Brussels Subject EU digital and industrial policy Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Stina Soewarta (Cabinet member)
- Margrethe Vestager (Executive Vice-President)
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Date 25 Apr 2023 Location Brussels Subject Revision of the Toys Safety Directive; chips; supply chains Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Thierry Breton (Commissioner)
- Joan Canton (Cabinet member)
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Date 25 Apr 2023 Location Brussels Subject The implementation of the EU Strategy on the rights of the child Cabinet Cabinet of Vice-President Dubravka Šuica Portfolio Democracy and Demography Attending - Dubravka Šuica (Vice-President)
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Date 05 Apr 2023 Location Videoconference Subject Preparatory meeting for meeting between CEO of LEGO and Commissioner Breton: chips act, metaverse, revision of the Toys Safety Directive Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Joan Canton (Cabinet member)
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Date 18 Jan 2023 Location Davos, Switzerland Subject Erasmus impact Innovative education Cabinet Cabinet of Commissioner Mariya Gabriel Portfolio Digital Economy and Society Attending - Mariya Gabriel (Commissioner)
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Date 18 Jan 2023 Location Davos Subject EU ambitions to tackle plastics waste and International Plastics‘ Agreement Cabinet Cabinet of Commissioner Virginijus Sinkevičius Portfolio Environment, Oceans and Fisheries Attending - Simonas ŠATŪNAS (Cabinet member)
- Virginijus Sinkevičius (Commissioner)
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Date 18 Jan 2023 Location Davos, Switzerland Subject Erasmus impact Innovative education Cabinet Cabinet of Commissioner Mariya Gabriel Portfolio Innovation and Youth Attending - Mariya Gabriel (Commissioner)
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Date 10 Jan 2023 Location online Subject Europe fit for digital age, chips act. Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Pierre-Arnaud Proux (Cabinet member)
- Stina Soewarta (Cabinet member)
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Date 11 May 2022 Location Brussels Subject CSAM, Digital Decade, Artificial Intelligence Act, Children’s well-being, BIK+ Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 03 May 2022 Location Brussels Subject Semiconductors Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Lucia Caudet (Cabinet member)
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Date 03 May 2022 Location BERL - Cabinet meeting room Subject Semiconductors Cabinet Cabinet of Commissioner Thierry Breton Portfolio Internal Market Attending - Lucia Caudet (Cabinet member)
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Date 03 May 2022 Location Brussels Subject Semiconductors Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Christiane Canenbley (Cabinet member)
- Pierre-Arnaud Proux (Cabinet member)
Other Lobbyists -
Date 14 Apr 2021 Location Online Subject Digital Decade Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 13 Apr 2021 Location Online Subject Meeting on Lego's contribution to the implementation of the EU Strategy on the rights of the Child Cabinet Cabinet of Vice-President Dubravka Šuica Portfolio Democracy and Demography Attending - Iris Abraham (Cabinet member)
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Date 23 Sep 2020 Location Videoconference Subject Videoconference meeting on skills mismatches, upskilling and reskilling as well ass vocational education and training. Cabinet Cabinet of Commissioner Nicolas Schmit Portfolio Jobs and Social Rights Attending - Christoph Nerlich (Cabinet member)
- Anouk Faber (Cabinet member)
- Meetings